

ShirazCohenGrad
Expertise
Empathy
It’s skill, not art ↴
Hi
Take a Business Psychology major, mixed with an executive consultant and a certified coach and you have an interdisciplinary blend as part of my background.
I founded SCG consulting after nearly 20 years in the corporate and training world, based on a desire to contribute to the success of organizations and the well-being of people. It genuinely works.
Creating and practicing expertise alongside empathy. Taking pride in being an industry leader that delivers and (not but) invests in people.
I work with leading global companies, enterprises and hypergrowth startups to create the best possible experience on a business and cultural level, internally and externally.
As part of my career, I have also been a credited lecturer in academic courses for M.A. students at Reichman University and the MBA Recanati school, TLV university.

Build relationships, Increase your influence, Gain trust
Areas of expertise
Influential Communication
- Storytelling
Storytelling is one platform to achieving engagement, collaboration and creating impact. Your ability to tell a relevant story, cross platforms, involves several components, all of which can be learned and mastered. Your ability to tell a relevant story, cross platforms, involves several components, all of which can be learned and mastered. - Productive dialogue
Forget constructive criticism, tough conversations and ongoing feedback. The essence and key for increasing lasting productivity and maintaining solid relationships is creating open and honest dialogues, without compromising on delivery. - Harnessing interfaces
Join the matrix and buckle up, but it shouldn’t be a bumpy ride. Analyzing your landscape, focusing on the right interfaces and champions is the kickoff to an ongoing practice of building and leveraging collaboration, cross-culture and enjoying trust-driven organizational relationships
Managerial Development
- Becoming a competent manager
The role of a team lead, regardless of the domain (technological, commercial or operational) is a complex intersection. The transition from individual contributor to manager, from peer to leader and from asking questions to providing answers – is not an intuitive one. In fact, there are managerial guidelines, tools and methods that can boost performance and create a positive experience for all interfaces. - Managerial growth
the definition, perception and best practices of the managerial position (from TL to ELT) has evolved and change is the only constant. A 360 holistic view is a powerful investment to leverage productivity, strengthen culture and create an impact. The program covers influential executive communication, role perception, growth mindset, applicable empathy, strategic planning and delegation and more. - Leading with value, framing with positivity
A unique and practical method and mental framework to create or increase engagement, collaboration and compliance. as managers, the need to harness and motivate diverse target audiences, buying personas and interfaces is crucial and frequent. Understanding and applying the optimal approach and method is a golden formula - Rounded managers
The role perception, positioning and expectations of a competent manager, cross tiers and industries has changed. It’s a clever mix of leadership, mentoring and coaching capabilities and skills that is required to handle the complexities, uncertainty and changing nature of our landscape – internally and externally.
Impact Enhancers
- Business Etiquette
in a cross-cultural environment, there are diverse ways of conduct. You could be representing the business, operational or technological team – it is essential to appear and behave in a professional or executive manner. Whether the setting is within the organization or on customer sites, you’re creating a perception of your team and potentially the entire organization. - Non-verbal comunication
Body language and delivery style are one of the most powerful channels of communication. HOW we say things (including remote communication) directly influences the impact we wish to create, facing one person or a room full of people – peers, stakeholders, and employees. There are guidelines, tips & tricks that can leverage your performance and day-to-day delivery without compromising your personal style. - Growth-mindset, Adaptability
Successfully adjusting to a changing environment is not an intuitive thing. It seems like the floor is spinning and we must not only remain stable but also move toward the finish line. The past couple of years has brought various terms and approaches into the organizational world like empathy, resilience, and vulnerability. Applying a growth (vs. fixed) mindset and accepting change is a gateway to increased productivity and personal and professional development. - From freeze, flight & flight to rest & repair
Turning hardships, frictions or lack of compliance into a productive experience, encouraging a proactive, positive framing approach. Handling situations professionally, applying constructive analysis and a repair plan – on a functional, personal or interpersonal level.
Creating human2human magic

Match madness























Influence enhancer.